Question 1

1. Which tools are used for audience segmentation?

Accepted Answer

Most tools will offer you behavioral, demographic, psychographic, and geographic data. Some popular audience segmentation tools today are Google Analytics, Baremetrics, Userpilot, Kissmetrics, Heap, Amplitude, Segment, Piwik PRO, Mixpanel, and Reveal.

Question 2

2. What is audience segmentation’s purpose?

Accepted Answer

Audience segmentation simply groups the customer base into different segments by common characteristics or qualities to further target and personalize your messaging to a certain subset of individuals.

Question 3

3. Are target audience and segmentation the same?

Accepted Answer

A target audience is a certain audience that a business wants to attract with its services or products. Conversely, audience segmentation is a process of breaking down a population into segments that have common characteristics. So, both are not the same.

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