In today’s business world when you are doing business, you need to be both global and local, together it’s called being glocal. When you are doing a medium or small business in Bangladesh, you need to know local SEO and its application to become locally visible. Several local strategies are available to apply to your business. Aren’t you sure about which local strategies to follow? Please read this blog- “Complete Guide to Local SEO Strategies in Bangladesh” to get the exact details.
What is Local SEO Strategy?
Local SEO strategy means a strategy for search engine optimization that lets your business become more visible when local searchers search for your business or relevant businesses on Google. It’s also known as a local search marketing strategy. Please read this blog-” Local SEO for Small Business in Bangladesh: Everything You Need to Know” to get a complete idea about it.
How to Improve Local SEO for Business
I have already discussed the most crucial local SEO strategy for small businesses in Bangladesh in the blog which I mentioned above. So, now I’ll discuss some additional local SEO improvement strategies here for your small business. Let’s look at the strategies at a glance:
- Keep Your Website Voice-Search Optimized.
- Add an Image Gallery to the Website.
- Develop a Local Video to Display Your Business and the Location.
- Get Authentic Backlinks from Your Locality’s Businesses.
- Include Call Tracking with A Code of Your Local Area.
- Optimize Your Google Business Profile to Get Benefits.
- Utilize Structured Data of Local Businesses on Google.
- Develop A Dedicated Webpage for Every Service/Product You Offer
- Invest in Local Search Advertising Strategies.
- Offer a Remarkable User Experience with Supreme Site Quality.
Let’s discuss the above strategies thoroughly.
1. Keep Your Website Voice-Search Optimized:
Optimizing for voice search is becoming increasingly important in local SEO. To succeed in this space, it’s essential to understand how people ask questions when speaking into devices, rather than how they type their queries. Customers tend to use longer and more conversational phrases when conducting voice searches, compared to traditional text-based searches. Therefore, it’s crucial to optimize your content for the conversational tone and account for question starters like who, what, when, where, why, and how.
Optimizing for voice search requires considering user intent, as these searches are usually performed when the user needs specific information quickly. For example, if you are asking a voice assistant to convert tablespoons to cups while baking, you’ll expect a prompt and helpful response. Similarly, if a potential customer asks about your business’s hours, this information should be readily available.
2. Add an Image Gallery to the Website:
Adding an image gallery to your website is a powerful strategy to enhance your local search marketing efforts. By including relevant images, you can optimize your website and improve its ranking in Google’s image results. This can drive more traffic to your website and ultimately benefit your business.
To create an effective photo gallery, be sure to include images of the inside of your business, such as the lobby, patient rooms, or product shelves. If you don’t have a physical location, consider uploading images of completed work, before and after shots, or photos of your employees (with their permission). Apart from grooming your site, if you use these images, it will enhance the chances of people visiting your site after they have seen those images on Google or other search engines.
Optimizing photos for local SEO is crucial because many people search for information using images instead of words. This is particularly relevant for businesses such as plumbers, where a photo of them fixing a leak or faucet can be more appealing than just text. Including optimized photos with captions can significantly increase the likelihood of users clicking on your website over others. That’s why ensure to include the appropriate alt. text on every image to enhance the probability of users coming to your site while searching for a certain product/service.
3. Develop a Local Video to Display Your Business and the Location:
Create a video showcasing your business and its location. Use your phone or hire a professional to produce a high-quality video. You can increase your visibility and rankings in search results by highlighting your business in the best possible way. Videos are crucial as an increased number of people are relying on them to get information. For instance, if you are looking for a dentist in your area, you’ll be more likely to contact the one that’s visible at the top of search results and contains an explaining video, specifically because of the increased number of search outcomes emphasizing video.
Upload your videos on your website, and also to YouTube to benefit the local SEO. If you add videos to YouTube, it will enhance your probability of showing up on the video search results’ front page- or/and on YouTube, the second-biggest search engine in the world after Google. Thus, people living in a certain area can notice you and make effort to become your customers.
4. Get Authentic Backlinks from Your Locality’s Businesses:
Improve the Local SEO by getting authentic backlinks from your locality’s other businesses. You might have already known that a backlink is nothing but a link to your site from another site. If you get backlinks from websites with high domain authority, your local ranking on Google will improve, and your website authority will also develop.
Look at Google Maps for adjacent locations and find other companies in your niche that are not your direct competitors but complementary to your business. Also, search for particular keywords relevant to your social media activities on sites like Facebook, Twitter, and the like. Once you have figured out such businesses, try reaching them online through emails or messages on social media and ask them if they would like to link back to your site. You need to also find out what you’ll do for them in return.
5. Include Call Tracking with A Code of Your Local Area.
When you’ll add and claim your business on Google, you’ll do it for sure. Still, if you miss it by any chance, I’m mentioning it here. This call tracking with your local area code will give your website visitors a local contact number to call you and also access to you to track the numbers from where the calls are coming. Especially, it will be beneficial for you if you have multiple physical business locations.
Apart from the above, providing a local number on your website will make your business look more professional and arguably it will help you to improve your rankings on google search outcomes.
6. Optimize Your Google Business Profile to Get Benefits:
Just having a Google Business Profile is not enough nowadays. You need to optimize this profile from time to time matching the latest SEO trends. SEO trends are ever-changing, and you need to keep up with SEO trends in 2023. Add more related images and videos, reply to your customer reviews whether good or bad, update all your business information, and the like are some of the most common practices to keep your business profile on Google optimized.
If your Google Business Profile is better optimized, you have more chances to have a better ranking in local search outcomes, create more leads, and get more conversions through your site.
7. Utilize Structured Data of Local Businesses on Google:
Use structured data of local businesses on Google as a local SEO-improving strategy. When you look for businesses on Google Maps or Google search, you’ll get detailed and structured data about those businesses. This data is called Local Business structured data on Google. You can easily use this data by including codes on your site. Do it yourself your let your web developer do it.
When you’ve done adding local business structured data to your site, search engine bots will crawl your website to gather the data and then they’ll use it to boost your ranking in Google’s local search results, and also on Google Maps. Using this structured data will also enhance traffic to the website of your business.
8. Develop A Dedicated Webpage for Every Service/Product You Offer:
It might be easier for you or your web developer to keep all the services/products you offer on a single page but don’t do so. Rather dedicate an individual page to every service or product you offer. If you combine all the products or services on one page, your local SEO strategy will be weaker because Google won’t consider your brand an authority in a particular area. This will decrease your ranking probabilities.
Suppose, your business has only one product or service but various locations. In such a case, utilize those various locations to be locally visible on Google search outcomes. For instance, “Ophthalmic or Eye-Care Marketing” will appear as “Dhanmondi Ophthalmic Marketing” or “Gulshan Ophthalmic Marketing.”
9. Contribute Money to Local Search Advertising Strategies:
Contribute or invest your money in Google search advertising strategies locally like Google Ads, PPC or pay-per-click, SEM or search engine marketing, and more. Targeting local keywords and searchers in your advertising strategy can increase your visibility to nearby customers who are more inclined to do business with you. Running local search ads alongside your marketing strategy can lead to multiple appearances on search results, boosting brand recognition and credibility. This also maximizes the chances of a searcher clicking on your ad.
10. Offer a Remarkable User Experience with Supreme Site Quality:
You won’t want for sure people coming to your website to go away only because of poor loading speed and horrible site experience. Take some simple steps to ensure that your website offers a remarkable user experience. Just follow the below-mentioned basic measures:
- Faster Page Speed
Yes, that’s correct. Website loading speed is an important factor that can affect user experience and ultimately impact your website’s success. Generally, it’s recommended that websites load in under 3 seconds, as slow load times can lead to high bounce rates and lower engagement.
Mobile device users, in particular, might have slower internet connections, so it’s especially important to optimize your website for faster load times on smartphones and other mobile devices.
Several tools are available to test website page speed, including GTMetrix, Pingdom, and the like. These tools can provide insights into areas that can be slowing down your websites, such as large image sizes or inefficient code. By identifying these issues and taking steps to improve website performance, you can create a better user experience for your visitors and potentially improve your website’s search engine rankings as well.
- Main Web Vitals
Main web vitals include three initial metrics such as LCP or Largest Contentful Paint, CLS or Cumulative Layout Shift, and FID or First Input Delay.
- LCP or Largest Contentful Paint:
It helps you measure loading performance. LCP needs to take place within 2.5 seconds of the time when the page initially begins loading.
- CLS or Cumulative Layout Shift:
It lets you measure visual stability. Pages need to maintain a less than 0.1 CLS to offer a better user experience.
- FID or First Input Delay:
It helps you measure interactivity. Less than 100 milliseconds’ FID is recommended to offer a better user experience.
- Instinctive Structure of Site and Navigation:
Always remember that online users spend mostly on other websites apart from yours. So, it’s quite likely that they will want that your site works in the same way the other sites work. Think about everything quite carefully like when you are on your smartphone where you want the navigation menu to be, where should be the hyperlinks, how they will be colored, and the like. Again, when you’re on a website, where do you expect the contact number and address to be?
In short, keep yourself to the users and plan everything accordingly. The following are some basic things for a home page:
Make the navigation bar easily visible and intractable.
Don’t make the logo too big.
Make the phone numbers and address hyperlinked.
Make the font colors clear and easily visible, and more.
- Malware Free
If hackers hack your website and inject malware into it and you are completely unaware of it, you’re surely in huge trouble. Because when Google will come to know about it, it will let all the users know about it and show it in the search outcomes. Then none will like to visit your site. So, take all the necessary measures to keep your website free from malware such as.
Install security software and a firewall, and keep them updated.
Set your software, browser, and operating system to update automatically.
Avoid weakening your browser’s security settings.
Now, you must have got a clear idea about local search marketing strategies from this complete guide to local SEO strategies in Bangladesh. If you have any queries, please check out the FAQ section, or need any digital marketing assistance or local SEO services, please contact digiSocial.