Google retargeting is nothing but another name for Google remarketing. It’s a technology that lets your Google Ads follow your prospects when they roam around the internet. According to statistics, around 97 percent of people visiting your website for the very first time simply leave without purchasing anything. Because they want to know your business first. This is where Google retargeting plays its role and brings them back to you to complete a purchase. But how much does Google retargeting cost for Google Ads?
Don’t you know? Please read my article to know the answer and all other relevant details.
How Much Does Google Remarketing Cost for Google Ads?
Google remarketing will cost you ranging from $0.66 – $1.23 per click. Whereas the average CPC cost on Google for display and search ads will be lower than $ 1 for display ads and range from $1 and $2 for search ads. These costs only represent the averages. When you’ll target your ads for your business, it’s not going to cost you from $0.66 – $1.23 per click.
These average costs for Google remarketing will only give a guideline. It doesn’t represent a standard cost.
Factors Involved in the Costs of Google Remarketing
Several factors affect the costs of Google remarketing:
- Your Bid: It represents the amount you want to pay for each action, click, or 1000 impressions.
- Bidding Strategy: Recognize the action for which you’ll make the payment. It can be a click, a purchase, or a download.
- Targeting: Decide how you’re going to target your remarketing audience.
- Ad Schedule: Schedule the timing when you’ll deliver your ads for the remarketing audience.
- Experience on the Landing Page: Do the users’ experiences on the landing page of your site meet their expectations?
- CTR or Click-through Rate: You can get the CTR when you divide the number of people clicking on your ad by the number of viewers.
- Settings of Frequency Limit: Set a certain limit on how many people can see your ads within a specific time. Being too much aggressive will increase your ads’ costs and your prospects won’t trust you. You have the option to adjust it to 30 times each day. Whereas displaying the ad more will enhance your daily costs. So, you need to limit your audience number or frequency of viewing the ad to limit your cot.
- Duration of Audience Membership: How long people will be in your marketing audience segment? Don’t let the duration be so long. You can set it based on their purchasing cycle. Segment your audience depending on their browsed pages.
Google Ads doesn’t indicate how each of the above factors will affect your cost for Google Ads. But it highlights some crucial factors. For instance, your CTR is a vital factor. Generally, a greater CTR will lead to a decreased CPC.
Similarly, if your landing page offers an amazing user experience, your CPC will be lower. It means that your landing page needs to be in line with your expectations and ad copy. Improve your remarketing by focusing on additional factors like frequency, scheduling, and targeting. If you can identify the meat valuable users, your conversion rate will become awesome.
If your remarketing campaigns target the local audience, you don’t need to update the whole nationwide campaign, only update it locally and get better results. When you can target your campaigns effectively, your CTR will be improved, and your costs will also be reduced.
Reasons Why Remarketing for Google Ads is Important
Google remarketing will serve your business with innumerable benefits, no matter which niche you are serving. The top reasons why Google retargeting is worth the cost are as follows:
1. Reach a huge audience:
Google is the largest and most popular search engine all over the world. Again, it operates one of the strongest ad networks, Google Ads. You can reach around 92 percent of internet users with Google Ads. Well, you won’t create remarketing campaigns to target each internet user, but at least you can reach some of them with the broad ad network of Google.
This huge reach won’t be possible with other ad networks due to their smaller size.
2. Hyper-focused remarketing campaigns:
You can apply a remarketing campaign to make your advertising campaign hyper-focused. You’ll be able to target users by several demographics like age, location, occupation, behavior, and interests. Again, you can make that target more specific by applying certain criteria like page visited, page time, and more.
Hyper-focused remarketing campaigns will offer your innumerable benefits. Make your ad campaigns as focused as possible to target your audience well. The better you target your audience the better will be your clicks, conversions, and as a result a good ROI.
3. Develop text, photo, and video ads:
Google Ads comes with several options to develop remarketing ads. Create various ads for your business consisting of texts, images, and photos. These various forms of ads can benefit your business differently. Suppose, text ads can inform your audience about the various features of your products and drive them to your website.
Again, photo ads can draw your audiences’ attention with different attributes and colors. Video ads make it easier for your target audience to understand how your product can be used and highlight your ad’s title and description. Thus, your clicks, website traffic, and conversions can increase.
4. Have several opportunities to increase sales:
Remarketing lets you have a second option to complete a sale. Suppose, your potential client added a product to their shopping cart and was about to make the payment but a phone call distracted her/him from doing so. In such a case, a remarketing ad can remind your prospect of your product and help them complete the purchase that they missed out on before. Thus, remarketing ads will remind your prospects about your product/service and encourage them to visit your website.
5. Let people recall your brand:
Remarketing represents an awesome way to increase brand awareness. You’ll get visits to your website from people in their early buying stages. They are only researching then, and haven’t taken the further step. A remarketing campaign can help your business to be at the top of its mind when they are ready to purchase.
Make your remarketing campaign versatile by focusing on your unique benefits. For instance, rather than making ads that highlight the obvious benefits, focus on highlighting additional advantages like 1-year warranty, free shipping, or some satisfied client outcomes. Focus on these advantages in various ads to develop awareness, reputation, and trust.
6. Enjoy the low cost of remarketing.
Another benefit of remarketing campaigns is their low cost. As mentioned earlier the average Google retargeting costs within $0.66 -$1.23. When you consider the extra benefits of these campaigns, they will seem more affordable. Again, you can make a profit from these campaigns yet after creating a highly-focused campaign.
Are you facing problems with high-costing for making these retargeting campaigns? Well, that might be because of the improper campaign and audience settings. An expert Google Ads agency, like digiSocial, can conduct your ad account’s free auditing and come up with a solution.
So, above are the benefits of a Google AdWords remarketing campaign. As you all know that Google Adwords has now become Google Ads.
Now, you must have got the answer to your question-” how much does Google retargeting cost for Google Ads?” So, utilize remarketing campaigns effectively to get better results and contact an efficient Google Ads agency like digiSocial to make your job simpler.