Google Video Ads – Best Practices

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With the vast array of digital advertising options available today, it can be daunting to choose the right one for your brand.

But fear not! Google Video Ads have emerged as a powerful tool for businesses to grow their brand.

Why is Google Video Ads efficient for marketing?

Because currently, Google owns 93.37% of the global search engine market share.

So it opens up a huge opportunity to turn your marketing efforts to another level.

Whether you’re looking to increase your brand awareness, drive website traffic, or increase sales, Google Video Ads has got you covered.

In this blog, I will discuss how you can use Google Video Ads to boost your promotional techniques.

So, buckle up and get ready to take your digital marketing game to the next level!

What Are Google Video Ads?

Currently, video ads have become very popular on different social media platforms. Because most audiences often spend their time watching multiple types of content online.

As a result, promotional video strategy comes very popular in the present online marketing methods.

Google Video Ads are a type of online advertising format that displays promotional videos on various Google platforms such as YouTube, the Google Display Network, and other partner websites. 

The question can come to your mind – Why is Google Video Ads efficient?

Well, every internet user mostly uses multiple platforms of Google such as YouTube, Google Search, Gmail, etc. YouTube is the most famous video content-watching platform in the world. So, if you promote products through Google Video Ads, they will automatically reach huge numbers of audiences.

According to YouTube Advertising,

“Advertisers who started a Video action campaign after Search and Display campaigns saw up to 28% increased conversion volume after 28 days of activity at similar or better total account-level cost per acquisition.”

As you can see, video ads can become an essential tool to achieve your marketing goals. But before using Google video ads, you need to know about the types of ads.

Best Practices For Google Video Ads Strategy

1. Include Creative And High-Quality Visuals

When it comes to optimizing visuals for Google Video Ads, there are several things to keep in mind. Firstly, it’s essential to create visually appealing content that is attention-grabbing and holds the viewer’s attention. Here are some tips to optimize better visuals for Google Video Ads

  • Keep it simple: Simple visuals tend to be more effective than complex ones. Use minimal text and straightforward imagery to convey your message.
  • Make it visually appealing: Use bright colors and high-quality images and videos to grab viewers’ attention.
  • Follow brand guidelines: Your ad should reflect your brand’s tone and style. Stick to the brand’s color scheme, fonts, and overall aesthetic to maintain consistency.
  • Consider the audience: Think about your target audience and tailor your visuals accordingly. Do proper market analysis to understand the audience’s demands and design the ads.

By following these tips, you can create visually appealing and effective Google Video Ads that resonate with your target audience and help you achieve your marketing goals.

2. Showcase Your Brand

Focusing on branding in Google Video Ads is important to create a strong identity for your brand and make it recognizable to your target audience. Here are some tips to help you focus on branding in your video ads:

You need to make sure your brand logo is prominently displayed in your video ad. It will help your audience recognize your brand and associate it with the content of the ad.

Consistent use of your brand colors in your video ads can help create a sense of familiarity and make your brand more memorable.

Your video ads should align with your overall branding and messaging. Make sure your ad’s message and tone are consistent with your brand values.

Use your video ad to tell your brand’s story and showcase its unique qualities. This can help create an emotional connection with your audience and establish your brand identity.

Adding your brand-specific sound or music can help create an association with your brand and make your video ad more memorable.

When you will be able to showcase your brand in video ads, you can create a strong identity for your brand and make it stand out in the competitive marketplace.

3. Try Video Re-Marketing Techniques 

Lights, camera, action! You’ve created a stunning Google Video Ad, but what happens to those who don’t convert? 

That’s where video remarketing comes in. By retargeting users who’ve interacted with your brand before, you can keep your business top-of-mind and increase the likelihood of conversion. 

Don’t let those potential customers slip away, make sure to include video remarketing in your Google Video Ad strategy.

These tips will help you to take your Google Video Ads remarketing methods to another level.

  • Create a custom audience based on users who have already engaged with your brand or visited your website, and target them with personalized video ads that highlight the specific products or services they showed interest in.
  • Use dynamic remarketing to showcase products or services that the user has previously viewed or added to their cart, increasing the chances of conversion.
  • Experiment with different ad formats, such as personalized video ads that address the user by name or location, or interactive ads that allow users to engage with the content in new and exciting ways.

4. Connect With The Audience

Are you ready to captivate your audience with Google Video Ads?

One of the most important aspects of creating a successful video ad campaign is connecting with your target audience.

To connect with the audience you need to focus on storytelling. Storytelling is a powerful way to connect with your audience emotionally. Use a compelling narrative to convey your brand’s message in a way that resonates with your target audience.

For example, Nike’s “Dream Crazy” ad featuring Colin Kaepernick not only showcased Nike’s values but also resonated with its audience’s sense of social justice.

Along with that, you need to make the video humorous. Humor is a great way to connect with audiences, as it humanizes your brand and makes it relatable.

Also, personalization is key to connecting with your audience. Use data to tailor your message to individual users based on their interests and preferences.

For instance, Spotify’s “Wrapped” campaign provides personalized statistics to users at the end of each year, making the brand feel more connected to its audience.

5. Include CTA (Call-To-Action)

CTA, or Call-to-Action, is a crucial element of any Google Video Ad. First and foremost, CTAs give your audience a clear direction and encourage them to take action.

They serve as a powerful prompt to guide viewers toward the next step in the customer journey, such as making a purchase, filling out a form, or visiting your website.

Without a CTA, viewers may not know what to do next, leading to confusion and a missed opportunity to convert.

Follow these important tips to optimize CTA in your Google Video Ads.

  • Make it clear: Your CTA should be crystal clear so that viewers know exactly what they need to do next. Use language that is simple, and straightforward to understand. Avoid using jargon or complex terms that might confuse viewers.
  • Keep it short and sweet: Your CTA should be short and to the point, ideally just a few words or a brief phrase. This will make it easy for viewers to remember and act upon.
  • Use contrasting colors: If you want your CTA to stand out, consider using contrasting colors. For example, if your video is mostly blue, use a bright red or orange CTA button.
  • Add animation: Animating your CTA can make it more eye-catching and engaging. Consider using an animated arrow or button to draw attention to your CTA.
  • Use the right placement: Where you place your CTA can have a big impact on its effectiveness. Consider placing it at the end of the video, or at a key moment when the viewer is most likely to take action.

Examples of optimized CTAs for Google Video Ads:

“Start your 30-day free trial today”

“Get 50% off your first purchase”

“Download our app now and get exclusive discounts”

“Sign up to receive our weekly newsletter for insider tips and tricks”

“Book a consultation with our experts and see results in no time”

Different Types of Google Video Ads

1. Skippable in-stream Ads

Skippable in-stream ads are a type of Google Video Ad that allow viewers to skip the ad after 5 seconds. These ads are usually played before, during, or after a video on YouTube or other video platforms.

Skippable in-stream ads are an effective way to reach a wider audience as they offer the opportunity to showcase longer video ads and engage viewers who are genuinely interested in the content.

2. Non-skippable in-stream Ads

Non-skippable in-stream ads are a type of Google Video Ads that play before, during, or after the main video content and cannot be skipped by the viewer. These ads are typically 15 seconds long and can be either in a horizontal or vertical format.

Non-skippable in-stream ads are best suited for short and engaging brand messages that can capture the viewer’s attention and leave a lasting impression.

3. Bumper Ads

Bumper ads are a type of Google Video Ad that are typically 6 seconds or less in length. They are designed to deliver a short, memorable message to viewers and can be used to increase brand awareness or promote a specific product or service.

Bumper ads can be a powerful addition to a video advertising campaign and are especially effective when used in conjunction with other types of video ads.

4. Outstream Ads

Outstream ads are a type of video ad format in Google Video Ads that play outside of a video player. These ads appear in placements such as in-article or in-feed on publisher sites and apps. Unlike in-stream ads, out-stream ads don’t require a video to be embedded on the webpage.

Outstream ads are mobile-friendly ads. These types of ads appear in different mobile apps and websites. Generally, out-stream ads are strat in the mute mode.

5. In-feed video Ads

In-feed video ads are a combination of text, thumbnails, and short videos. These ads appear in different places on YouTube like the homepage, search results, related sections, etc.

Suppose you are scrolling your YouTube homepage, you might see in-feed video ads. In-feed video ads do not appear outside of the YouTube platform. So the in-feed videos become an integral part of the youtube advertising strategy.

6. Masthead Ads

Masthead ads appear in the top section of the YouTube homepage on different devices like smartphones and desktops. The duration of the masthead ads is 30 seconds. It does not contain any sound.

Generally, the masthead ads appear in a 16:9 aspect ratio format. For mobile devices masthead ads have different customizable functions such as headlines, call-to-action buttons, texts, etc. Masthead ads are more relevant, which is beneficial for your marketing strategy.

Why Are Google Video Ads Effective For Marketing?

1. Reach Broader Audience

Google Video Ads can be highly effective for reaching broader audiences as they allow advertisers to engage with viewers across a range of platforms and devices.

With the rise of video consumption across the internet, video ads provide a highly engaging and impactful way to capture the attention of potential customers.

For example, a business that wants to increase brand awareness can use a masthead ad on YouTube, which appears at the top of the YouTube homepage and can reach millions of users.

By using a variety of targeting options, such as demographic targeting, remarketing, and contextual targeting, advertisers can reach audiences who are most likely to be interested in their products or services.

2. Measuring Ad Campaign Results

Measuring the success of Google Video Ads is relatively easy with the help of various metrics and tools provided by Google Ads.

Some of the metrics used to measure the success of Video Ads include view-through rate (VTR), click-through rate (CTR), engagement rate, conversion rate, and cost-per-action (CPA).

For example, if a company runs a video ad campaign on YouTube and its objective is to increase brand awareness, it can track the number of views and view-through rate to gauge the success of the campaign.

Similarly, if a company’s goal is to drive conversions, it can track the conversion rate and cost-per-action to determine the effectiveness of the campaign.

Google Ads also provides analytical tools like Google Analytics and YouTube Analytics to measure the success of Video Ads. These tools help to track audience demographics, behavior, and engagement, providing insights into the effectiveness of the ad campaign.

3. Fulfill Marketing Goals

There is no doubt that Google Video ads are a very powerful tool for the online marketing campaign. For instance, video ads can help to increase brand awareness, drive website traffic, generate leads, and increase sales.

One way video ads can help with brand awareness is by using engaging content that captures the attention of viewers and leaves a lasting impression.

For example, a company could create a visually stunning ad showcasing its product in action, such as a luxury car driving through a scenic landscape or a tech product being used in a futuristic setting.

Video ads can also be used to drive website traffic by including a call-to-action (CTA) that directs viewers to visit the company’s website.

This could be a CTA to learn more about a product or service, sign up for a newsletter, or make a purchase.

To generate leads, companies can create video ads that offer valuable information or solutions to a problem, and encourage viewers to provide their contact information to learn more.

Video ads can be effective in increasing sales by showcasing the features and benefits of a product or service and encouraging viewers to make a purchase.

Read also: Successful Google Ad Campaign

Final Words 

From optimizing creative visuals and branding to utilizing video remarketing techniques and incorporating effective CTAs, there are numerous strategies to help you achieve your marketing goals through Google Video Ads. 

By following these best practices and keeping up with the latest trends and developments in the world of video advertising, you can create compelling and engaging ads that resonate with your target audience and drive conversions. 

So, go ahead and start experimenting with these best practices and watch your business soar to new heights of success! By the way, on our digiSocial website, we also provide Google Ads Services.

Learn More About Google Ads – 

Frequently Asked Questions

Google Video Ads are structured into different formats.

  • Skippable in-stream ads.
  • Non-skippable in-stream ads.
  • In-feed video ads.
  • Bumper ads.
  • Outstream ads.
  • Masthead ads.

Google Video ads are processed by first creating a campaign in Google Ads, then uploading the video ad to the campaign, setting targeting options, and bidding on ad placements. Once the ad is approved, it will be served to users on YouTube and other partner sites.

Yes, Google video ads can be worth it as they can effectively reach a large audience, increase brand awareness, and drive conversions. However, the effectiveness of the ad will depend on various factors such as targeting, creativity, and budget allocation.

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