Do you know that around 46 percent of all internet searches consist of location? About 97 percent of online searchers search for businesses that are local. Again, around 40 percent of small businesses rely upon outsourcing fully or partially for their functions related to local SEO. Well, all these statistics denote the importance of Local SEO for small businesses globally. So, there is no denying the fact that it is important for small businesses in Bangladesh as well.
And that’s why we are going to discuss local SEO services for small businesses in Bangladesh here.
What is Local SEO for Small Businesses?
Local SEO for small businesses means optimizing the website of your small business to improve organic traffic, leads, and overall brand awareness or visibility from the visitors that search locally. The general tasks related to local SEO consist of getting local keywords and optimizing your business’s Google Business Profile or GBP profile. If you follow these local SEO practices in the right manner, your small business will get improved natural traffic from your nearby areas’ customers’ searches.
How does Local SEO Work for Small Businesses in Bangladesh?
From the definition above, it’s quite clear how local SEO works for small businesses in Bangladesh. But let’s be more specific here. Local SEO will serve your small business in this country in the following ways:
Improves online presence locally:
As per statistics, around 95% of online local services searchers don’t prefer going past page one of the search volume results. Local SEO will play a vital role here to improve the SEO ranking of your page, and eventually, it will increase your online presence.
Gets you more traffic, leads, and finally sales from your local visitors:
Local SEO gets you increased traffic from the specific area of your quality service. It indicates that there is a great chance of conversion, and finally a higher sales rate.
Offers you more focused geographic campaigns:
Consumers nowadays prefer highly-customized online experiences. Local SEO lets you target consumers that belong to tiny, local groups and prepare more focused geographic campaigns accordingly.
Keeps you ahead of your competitors:
The businesses that use local SEO consist of only less than 50% of the total number of businesses. It indicates a huge opportunity for you to outperform your competitors in local searches, maps, directories, and social platforms.
7 Tips to Optimize your Business with Local SEO in Bangladesh
1. Optimize Your Business for Google Business Profile:
Google My Business is now Google Business Profile. Google business profile has become an inseparable part of your business’s local search. Because it lets Google verify your shared content and then support it. This Google tool helps your business meet the requirements of Google.
To meet your business’s Google Business profile requirement, you will need to do the following:
- Generate and verify your business’s GBP page
- Post images within the account
- Encourage your clients to post reviews online
- Reply genuinely to reviews with the specific location.
When Google verifies your business’s authenticity, it can reward your small business with the desired sidebar space during local searches in Google. Do it for local SEO, as well as, to improve your potential customers’ experience to get you locally.
Check out our detailed guide on how to claim a google my business profile.
2. Claim All Business Directories:
Make sure that your business name, address, and contact number are all in line or consistent online with the exact area code. Precisely, ensure that your searchers, as well as, search engines can find your business easily with your business’s name, address, phone number, or NAP. Include this important information in crawlable HTML format on your website.
Not even by mistake, never include the NAP inside an image because search engines can’t crawl images the way they crawl HTML text. Instead, include your NLP in the header or footer of your site. Optimize all your online citations and directories. Some map data aggregators such as Express Update, Factual, Foursquare, and Neustar Localeze offer a huge map data amount for Google, Bing, Apple, Trip Advisor, Yelp, and the like.
Make sure that your business has consistent citations across the above-mentioned data aggregators. Avoid inconsistencies like abbreviations, misspellings, incorrect phone numbers, and opting out suite numbers. If Google fails to assess the correct information about your business, there is the immense possibility that it will never show your small business in SERPs or search engine result pages.
Last but not the least, remove any sort of duplicate listings available. Try to get a membership in your local community’s Chambers of Commerce. It will help you build an inbound link externally.
3. Execute an Audit for Local SEO:
Once you are done with the above tasks, don’t think that you have nothing to do now. Because SEO is a continuous and ever-changing process. The strategy that works today, may not work tomorrow. So, consider executing a thorough audit to get an idea about your website’s position and the actions you need to take to get your goals achieved. An audit for local SEO consists of the following:
- Google My Business Audit- How your Google My Business profile appears on the search engine result pages?
- GSC (Google Search Console) Audit- Is the site crawlable? Is there anything that hinders indexing?
- Citation Audit- Do you have correct citations in all of the main business directories?
- On-Site SEO Audit- Does the site includes all of the on-page or on-site Search Engine Optimization components that foster ranking?
- Website Audit- How is your website’s performance?
- Competitor Analysis- Is your website capable of competing with your competitors? Do you need to fill any gaps? How can you compete in cases of content, inbound links, positioning, and design?
4. Target Local Keywords:
Your site’s each new blog serves as a fresh indexed page for your website where you have the scope to target each geographic search experience and an immense possibility that your searchers find you in SERPs or search engine pages. Whenever you write content optimize it for search engines with the use of great-value keywords in the title, URL, heading, body, and meta description. If you are struggling to generate geo-targeted or local content, try to highlight case studies and success stories of your customers.
In case, you have multiple physical locations, generate location pages. These location pages will let your readers know your business name, address, contact number, operation hours, specific store descriptions, promotions, testimonials from satisfied customers, and parking/transit details. Also, ensure you don’t have duplicate content on more than one location page.
Suppose, you have a small business with only one location, consider creating an “About Us” page that is locally descriptive. No matter how many locations you have, if you include a Google Map on the location page(s) of your site, you will be golden.
5. Create High-Quality Content with Location Specifications:
Google has changed a lot with the passage of time. Now, it has become more intent-focused than keyword-focused. So, now consider writing content that will be truly useful for the readers, not only optimized for the search engines. Make sure when you are creating content on general topics that will attract a large audience, often you will need to be more focused and include industry or local news to engage your local audience.
Promote local industry news, gatherings, events, and other informative and educational content on the blog section to become your industry’s local authority. Generate new interesting content that is distantly related to your business. Suppose, you are a local security service provider, and you have the motive to attract new businesses located in your area. Consider creating useful content to help these businesses be well-fitted to the city.
A map containing the local service agencies, or a calendar stating the events taking place city-wide can add value to your image and give the most relevant on-site local signals.
6. Ask Your Customers to Review:
You asked your customers to post reviews online while optimizing your business for Google My Business. That doesn’t mean you won’t ask them again for any reviews. Keep them asking for reviews and also for suggestions. Whenever you publish blogs in the blog section of your site, ask your readers for their valuable comments, or if they have any queries.
Publish about new services of your business on your site, and also ask your customers to review that. Thus, two-way communication is built and your customers can easily relate to you and to your business.
7. Make Your Website Mobile-Friendly:
As per statistics, around 61% of all Google search types are done on mobile. People mostly look up for reviews, find your contact information, and get your location directions on their mobile phones while visiting your site. Most interestingly, the mobile searches for “near me” have risen up by 250% more than it was in 2017. So, make your potential customers and existing customers’ searching experiences on their mobile unique and memorable by making your website mobile-optimized.
Bonus Tips That Will Boost Your Business in Your Local Market in Bangladesh
Get Involved in Social Media:
Regular post on social media and include images to Google My Business. Google values shared content on social platforms more nowadays. After you have got an excellent working Google My Business page, share that page on all popular social platforms such as Facebook, Instagram, Twitter, YouTube, WhatsApp, and the like to increase social network and searches.
Work on Internal Linking:
If you have external links to your website, that’s ideal for sure. But that’s not just enough. You need to adjust and work on the structure of the internal linking of your site as well to get a boost on the SEO page rankings. Internal linking is vital mainly for three reasons such as it supports site navigation, helps with website hierarchy and information structure, and allocates ranking power and page authority among pages.
Recommended Reading: Why broken link matter for SEO and how to find and fix them
Get Authentic and Relevant Inbound Links:
Inbound links have the incredibly powerful ability to improve local SEO for your business. Because each of them informs Google of your company’s legitimacy and improves the domain authority. Build inbound links through partnerships or sponsorships, guest blog posts, and scholarships.
Get started with your networks like the Chamber of Commerce, licensing bureaus, business development districts, resellers, trade associations, manufacturers, vendors, other affiliates, and the like. Sponsor a meet-up or webinar, host a social event, promote anything local that is interesting, and develop relationships with eminent personalities and influencers. Furthermore, reach out to your partners to know if you can be a part of the partner directory.
Attract links through guest blog posts. Have conversations with your industry people and become your community’s resource provider. When you are an active speaker in these community conversations, your inbound links, media coverage, and social media network will increase for sure.
Be a Part of the Local Community:
You will get more online marketing or digital PR by being a part of your local community. Make partnerships with nonprofit organizations on SEO campaign, have a workshop in your business, sponsor an event either offline or online, or represent yourself as an industry authority on local media and the like to get you more inbound links and brand visibility.
Benefits of Best Local SEO Services for Small Business in Bangladesh:
Let’s have a look at the benefits of local SEO for small businesses or why local SEO is important for small businesses:
You Can Track Progress:
The most interesting thing with SEO is that you can track your progress. Local SEO gets you with the exact data and analyzes them to help you get your desired result and develop your business to your expected level. You will get all the relevant details about your website performance and you can also figure out the places for improvement. SEO gives you measurable data to improve your business and go ahead of your competitors.
Google My Business Optimization Brings Quality Consumers:
Google My Business optimization helps you get quality consumers for your business. As it makes it easier for them to search your business online and get relevant information about your business, they become well-aware of your business and service. In turn, they also refer other people like their friends, family, colleagues, and neighbors to your business. Your regular posts and clear information make your customers’ online experience better and also improves your brand image eventually.
Increase Traffic Massively:
Initially, SEO deals with attracting more traffic to your business website. All of this traffic doesn’t have the possibility to turn into sales, but more traffic will increase more opportunities for your business. When more people visit your site, you will have more chances of selling your products. These people will also help to promote your business through word of mouth naturally.
Increased Store Visits:
Local SEO serves you with the benefit of driving potential clients to your business website and enhancing conversion rates. After visiting your site, they will want to visit your store if your site matches their interests and needs. Increased store visits will result in improved sales. As per statistics, around 28 percent of local searches convert to sales.
When you have an expert presence in your locality, both your potential and existing customers will be more interested to buy from you and make you an ultimate icon spot for their shopping. Most of the people who search locally for businesses won’t have the intent to go miles away to make a purchase or simply purchase online.
Affordable Pricing Package:
You will target your local audience for your local business. So, you will more likely to invest in banners, hoarding, pamphlets, local TV ads, and the like. All of these will need a huge investment. But you can save a lot of money by employing local SEO for your business promotion.
As per statistics, more than 80 percent of mobile phone users search for the “near me” option to look for a specific company type. That’s why we take effective local SEO strategies to reduce your total advertisement costs. Because local SEO service providers serve you with affordable pricing packages.
Improved customer experience:
Local SEO can improve the customer experience by providing accurate and up-to-date information about your business, such as your location, hours of operation, and contact details. This can help build trust and credibility with customers, which can in turn lead to increased engagement, higher conversion rates, and ultimately, better local SEO.
By optimizing your website and online presence for local search, you can gain a competitive advantage over other businesses in your area. Having a competitive advantage can help you to stand out in search engine results and attract more customers to your business.By focusing on establishing a competitive advantage, you can differentiate your business from others in your area and improve your local SEO. This can help attract more customers and ultimately grow your business.
More qualified leads:
Local SEO can help to attract more qualified leads to your business, as it targets users who are searching for businesses in the local area. By focusing on generating more qualified leads through local SEO, you can help increase the number of potential customers that are interested in your business and more likely to convert into paying customers. Additionally, you can also track the performance of your campaigns and optimize the process over time to improve your leads generation.
Just have a look at the following basic seven steps to do SEO yourself for your business.
1. Do the on-page SEO.
SEO improves your website’s ranking in search results. On-page SEO includes optimizing all the elements on the individual pages of your site like title tag, meta description, multimedia content, text, and the like that you see in the search results.
2. Research relevant keywords and search queries.
Have the exact research of the relevant keywords and search queries of the industry in which you are running your small business. Several online free SEO tools are available if you can’t afford the expensive ones.
3. Publish quality content.
Publish content that is useful for sure for your readers, don’t make them just stuffed with keywords. Make your content comply with Google’s EAT principle i.e. show your expertise, and authority in the content through your valuable information, which builds up trustworthiness.
4. Perform Off-page SEO
After preparing high-quality content make them SEO optimized by the right link building such as internal linking, external linking, and promotion on different social media websites.
5. Execute Local SEO
Make your website and its content locally optimized as mentioned before.
6. Take care of the technical issues.
If you are not well aware of the technical parts of SEO, just take care of the basic parts like preparing your site with HTTPS. For other difficult issues such as intuitive web design, site security, hosting issues, and the like try consulting an expert SEO web development company.
7. Keep yourself up-to-date.
Always study and research to keep yourself updated on the current SEO trends because they remain changing frequently.
If you need SEO for you restaurant business then read through please TOP SEO Strategy for Restaurants
Now, you must have got a crystal clear idea about how local SEO services benefit small businesses. So, develop your small business with the best local SEO services in Bangladesh. If you need any help with Local SEO, DigiSocial is here to help you out with Local SEO Experts in Bangladesh! 🙂
Hiring an SEO agency can help with all of your Local SEO-related problems. If you want to take full advantage of Local SEO for your business you need to hire an experienced SEO agency. Before hiring read Things to Consider When Hiring an SEO Agency in Bangladesh. Hope it will help your small business.