Many of us think that content writing and copywriting are the same things. Although they both are writing processes but written from different perspectives and for different purposes.
Contents are specially provided significant information that audiences actually search every day on various search engines.
On the other hand, copywriting content is generally written from a promotional perspective.
For that purpose, you need to contain wholesome knowledge about content writing and copywriting. In this blog, we are going to provide you with the answers to these two questions such as:
- How can you change your career from a content writer to a copywriter?
- What are the differences between content writing and copywriting?
So let’s jump on that!
What is Content Writing?
Content writing is a method of writing where they provide full-fledged valuable information to their audiences. When readers are stuck in any type of problem, they try to find solutions on the internet.
In fact, SEO professionals use the content writing process to do their on-page and off-page related tasks.
Good quality content that can quickly help them to solve their problems. Content writing helps to improve the engagement of your website. If the contents are relevant to the audience’s search intent, more customers will visit your website.
Types of Content Writing:
- Website articles.
- Email writing.
- Newspaper and magazine articles.
What is Copywriting?
Copywriting is similar to the content writing process. But the copywriting process is more creative writing than content writing. Its primary focus is on the marketing of a company for multiple products and services. copywriting is an essential aspect of many forms of marketing and advertising, as it can be used to promote products, services, and ideas
Suppose you are an online business owner, and you have to convince your customers to purchase products from you. For that purpose, you have to represent your services in a more attractive way to the target audiences.
In this situation, a copywriter can easily help you by writing compelling sentences about your business or products. Also, a copywriter helps to establish the brand awareness of a business.
Copywriters contain the ability to turn readers into potential buyers of a company.
Types of Copywriting:
- Social media captions.
- Landing pages.
- Product descriptions.
- Sales page.
Tips to Smoothly Transition From Content Writing to Copywriting
It’s not very difficult to change your career from a content writer to a copywriter. Because these both are ways of creating a connection with the audience. Now we will share some significant tips that will help you in the transition from a content writer to a copywriter.
1. Writing Based on a Sales Perspective
Though you are going to become a copywriter, your main focus should be on promoting products or businesses to the readers. So that readers feel interested to purchase products from your company.
Suppose you are writing captions for email promotional campaigns for your clients or your company. You have to write those captions in a very lucrative way such that you can include the core value of the product. Because your main goal is to sell the products.
When the audience gets to know about the actual benefits of any product, they might take the decision to purchase that product.
2. Provide Precise Information
As we already know, contents are specially written in long form. So as a content writer, you have to prepare your content with lots of information, real-time data, tips, etc.
But when you are copywriting, you need to become straightforward with your focus topic. Because you don’t have the freedom to include lots of data in your content. You have to say your words in fewer words.
3. Grab the Audience’s Emotions
Before jumping on copywriting, you should know about the pain points and desires of your audiences. After knowing the audience’s problem, you can easily provide them with what they want from you.
Besides that, your writing should be humorous. So that it can easily catch the attention of your target audiences.
For example, you can see the famous shoe company Nike”s copywriting style – “just do it”.They especially motivate sports enthusiasts people through this statement.
4. Do Extensive Research
Research is highly significant whether you are writing content or copy. But in the field of copywriting, you have to do board research about your competitors.
Because you have to write the most unique copy that distinguishes your brand from the other competitors.
Along with that, you have to research your audience demographics. It will help you to engage with your audiences more passionately.
Suppose you are writing copy for young generations then the tone of your writing should be more energetic and humorous.
Difference Between Content Writing and Copywriting
Well, we hope that you have gotten a better idea about content writing and copywriting. In this part, we will discuss how content writing is different from the copywriting process.
1. In Terms of Length
Length is one of the visible distinctions between content writing and copywriting. Contents are bigger in size than the copywriting content. In fact, you can say copy is the short form of content.
There is no specific limit to quality content. Content can be written in 500 – 2500 words or more than that. On the other hand, copywriting length can be written in one or two sentences.
As a content writer, you have to spend valuable time researching before writing successful content. Contents provide more depth information to the audiences.
Related article: How to write awesome content that helps users.
2. Writing Intentions
Before writing content, you must determine the purpose or intentions of your content.
Let’s assume you are writing full-length content. You have to keep in your mind what value you are providing to your readers.
Because readers are always trying to find valuable information in each piece of content. For that reason, you should set your content structure to educate your audiences or solve their problems.
Learn more: How to make social media content strategy in Bangladesh -In 10 easy steps.
But as a copywriter, your writing intentions should be entirely different from content writing. The major goal of a copywriter is to sell a product or service to the target audience.
So the writing style should be a more promotional approach. As we can see the purposes of content writing are entirely different.
3. Writing Tone
The writing tone of content and copywriting are different from each other.
When you are writing for your website or clients, you should focus on writing in a formal tone. Because you are giving important information to the audience.
The tone of the content is determined based on the brand position of a company. Your content writing tone can also be conversational. Your main focus is to make your writing easily understandable to the target audiences.
But in copywriting, you have to present your thoughts in a more creative way to the audience. Suppose you are selling products in a physical store, you have to communicate with the customers in a more convincing way.
So, your copywriting tone should be more communicable to target audiences. If you write in a formal way, customers will not feel attracted to purchasing the product from your brand.
Although the basic things of content writing and copywriting are the same. But there are lots of differences between the writing tone, length, perspective, etc. Content actually educates the customers about a specific topic on the other side copywriting is used, especially for promotional purposes.