Question 1

What factors can lead to a successful PPC?

Accepted Answer

Well, there are many factors. Among them the most important ones are the following two:

1. Keyword Relevance: You need to place keyword lists relevant to PPC, compact keyword groups, and the exact ad text.

2. Quality of Landing Page: Optimize landing pages with effective, relevant, and helpful content, and a visible call-to-action, customized with certain search queries.

Apart from these, there are several factors that you will come to know reading our article- How to run a successful PPC campaign in Bangladesh 2023.

Question 2

What can be the challenges in PPC?

Accepted Answer

There can be several challenges in PPC, but the following are the mentionable ones among them:

1. Low impressions: This is a common problem that people are not seeing your one ad or a group of ads. You can calculate it by a metric known as impression share.

2. Excessive keywords: If you target excessive keywords, there can be a great chance of missing out on your exact audience. Mainly, beginners make this mistake.

3. Improperly structured account: If you don’t structure your account clearly and definitely, Google Ads won’t perform as per your wish. Your account’s each level from campaigns to ads has an impact on Quality score, as well as, your self-ability to segment exactly.

4. Competitors applying the keywords of your brand: When competitors will apply your brand’s keywords, there will be fierce competition. You need to make lots of efforts to be in the race.

5. Incorrect search intent: This is a grave mistake that your ad doesn’t match with what your audience is looking for.

6. Blind reliance on smart bidding: Smart bidding is convenient for sure, but blindly relying on smart bidding can harm your PPC campaign.

7. Concentrating on the incorrect KPI: You need to determine what will be the exact metric to determine the success of your ad campaign. Otherwise, there are chances that you will wrongly announce a PPC campaign successful that is actually not.

Question 3

What is crucial when creating a PPC campaign?

Accepted Answer

Bid on crucial keywords even when you can rank for those naturally. Have two impressions on the SERP (search engine result page)’s page 1 because then you are able to direct your clients to the most suitable landing page for their requirements related to the PPC ads. You can also read common PPC mistakes you must avoid in Bangladesh.

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