Technical SEO for Real Estate Websites in Bangladesh: Ultimate Checklist

Last Updated:

Are you running a real estate business? Then you need to keep yourself updated with all the latest trends in this ever-changing and highly competitive industry. Here, SEO for real estate websites plays a great role to keep yourself ahead of your competitors. Technical SEO for these websites is the most complicated part of the total SEO strategy. In this article, we will discuss technical SEO for real estate websites in Bangladesh: Ultimate Checklist.

What is the Importance of Technical SEO for Real Estate Websites?

If you have the exact technical SEO for your real estate website, you will have an important edge to outrank your competitors who are mostly focusing on the popular SEO aspects such as link building and completely avoiding technical SEO. Well, they are making a grave mistake indeed but for you, it will be a massive opportunity to rule over the search engine rankings in your niche.

Globally popular transformational public speaker, author, and self-coach, Brian Tracy has named it the Winning Edge concept. According to him when you can be better in specific difficult selling areas by even inches from your competitors, it will give you a huge rise in sales.

Well, this same thing is applicable to the use of SEO. If you can reap the benefits of SEO completely by applying the exact technical SEO strategy for your real estate website, you can outperform your competition easily. Because in the horse race, the winning horse wins just because of being some inches ahead of the horse second to it.

Technical SEO Problems for Real Estate Websites and Ways to Fix Them

Here, you will get to know the common technical SEO issues to avoid for real estate websites or real estate website-related technical SEO issues and how to fix them.

These errors are categorized into four types:

  1. Crawlability Errors
  2. Accessibility Errors
  3. Indexability Errors
  4. Security Errors

Again, the first two errors are affected by several factors. Let’s have a look at those:

1. Crawlability Errors:

a) HTML Sitemap
b) XML Sitemap
c) Site Structure
d) Duplicate Content
e) Internal Linking
f) Blocked Content
g) Site Speed
h) Low-Quality Content
i) Crawl Errors
j) Broken Links

2. Accessibility Errors:

a) Noindex Tag
b) Robots.txt File
c) Use of JavaScript
d) Redirects
e) Use of Flash
f) Use of iFrames

3. Indexability Errors
4. Security Errors

Let’s explain all of the above:

1. Crawlability Errors:

Crawlability Errors in your website

Crawlability is nothing but the ability of your website’s content that web crawlers can crawl. Web crawlers are automated software used by search engines. Crawlability is a data-gathering process done by web crawlers by finding pages, publicly available on the web. Crawling is responsible for data collection over the web and transfers back to the database for more organization of those data, called indexing.

Crawlability is so crucial because after crawling search engines apply the collected data for indexing. A website’s efficient crawling results in its indexing during Google search. If your content is incorporated in the index, it means your content is eligible to get ranked on natural search engine results pages.

When the real estate site has crawl ability errors, there is the possibility that web crawlers can crawl the content fully or partially. If this is the case, some or each of the content won’t get included in the index of search engines. Precisely, your content won’t rank in search engines.

Let’s focus on the factors that cause crawl ability errors:

a) HTML Sitemap

This simple HTML page is just like other normal pages your site has. This page is also created with only one goal of listing links to your site’s all existing pages. More simply, this page is an index of each page that is available on your website. If you have this sitemap on your website, it will help visitors in the navigation of your site, and ease crawling for web crawlers as well.

How to Fix Related Errors:

Link to this page of HTML sitemap from your website’s footer section. Because, thus web crawlers or spiders will get an extra, and easy entry point for crawling your site.

At digiSocial we will help you solve these issues with effective measures.

b) XML Sitemap

XML or eXtensible Markup Language sitemap stores and carries data, and is created only for web spiders. Precisely, it lists a website’s all pages or URLs to let web crawlers easily and conveniently crawl the available pages of a site. It gives search crawlers important information regarding each URL. Suppose, it informs how fast URLs can change after their last update and also their individual hierarchical relation.

It helps search spiders crawl a website not only effectively but also efficiently.

How to Fix Related Errors:

  • Use the exact format of the sitemap protocol for the XML sitemap. Multiple tools are available for creating your sitemap. For example, the Yoast SEO plugin for WordPress sites, and the tool, Screaming Frog for almost all sites operating on all platforms.
  • Include the XML sitemap/s to the robots.txt file (explained below) to let the search engines know the existence of your sitemap.
  • Submit the XML sitemap to Google Search Console. Because it notifies Google regarding all the included URLs on your site and also gives you certain helpful crawl stats.

In case, you have no GSC account, submit the sitemap through an HTTP request.  

digiSocial will help you fix this error with their team of experts. 

c) Site Structure

Site structure means the architecture or framework of the content of your site. Or, simply site structure is the way you organize your content on the site. If it’s a well-organized one, it will create a better experience for the visitors, and also your site will rank well. Similarly, a site with a poor organization will worsen your ranking and the user experience as well.

Always have the main priority to make all efforts to develop a site that is well-organized from the starting point, whether you are developing a new or redesigning an existing available real state site. If you can do this in the right manner with basic on-site optimization, you are golden to rank on page one for keywords with low competition. Build some quality links to take your work to an advanced level to dominate the search engine results pages.

But only developing a well-arranged site structure is not merely enough to stay ahead in an industry that is fiercely competitive. If your site structure is proper it will have a positive impact on your site’s user satisfaction and future ranking.

How to Fix Related Errors:

Develop an easily crawlable, intuitive, and well-organized content structure for the real estate business you are running.

  • Perform a regular content audit:  Understand what your content is about. In other words, understand the intent of your content. It will help you to optimize the content to get better results.
  • Recognize site structure issues: First, check and rectify the navigation menu, what you should include on the main navigation, find 404 errors, redirect 404 errors, remove or update outdated content, utilize your internal linking, and use pages and posts in the right manner, revise categories whether the categories you used for each content are right.
  • Change your permalink structure: WordPress by default sets a permalink structure to your posts that are not optimized. Create a post-name structure or custom structure.

Rely on digiSocial to help you resolve these issues.

d) Duplicate Content

Duplicate content appears in multiple places over the internet. Multiple places mean different websites with different web addresses. If the identical content is in multiple web addresses, you have duplicate content.

Having duplicate content can significantly impact your rankings on search engines. When you have content that is according to Google “appreciably similar” in multiple locations over the internet, search engines find it tough to decide which one is more related to a specific query. 

How to Fix Related Errors:

The main idea behind fixing this issue is to ensure that your duplicate content is correct. You can fix this error in three ways:

  • Using 301 permanent redirects:
    The best manner to rectify duplicate content is to arrange a 301 redirect from your duplicate page to your actual content page.

    When different pages with the ability to rank better are connected to one page, they stop competing with each other and generate a more powerful popularity and relevancy signal as a whole. This, in turn, will impact positively the original page’s potential to rank.
  • Using Rel=”canonical”:
    It’s another way to deal with your duplicate content. It informs search engines that a specific page is mainly a copy of a specific URL, and all its content metrics, ranking power, and links, that search engines use for this page need to be credited to the specific URL.
  • Using the parameter managing instrument:
    Apply parameter managing tools in Bing Webmaster Tools and Google Search Console to instruct the crawlers on the way to handle the parameters.

Our experts will help you fix these errors in digiSocial.

e) Internal Linking:

Internal links are the links from your site’s one page to another page. Search engines and users both use links to get your site’s content. The users navigate through the site using links and search for the content they need. Search engines navigate through your site using links too and if the page has no links, it won’t be visible to the search engines.

How to Fix Related Errors:

  • Link your page HTML sitemap to your site’s each pages and make it accessible from the footer.
  • Link your content to your site’s other related content.
  • Link the items of your navigation menu to crucial pages of your website.
  • Use breadcrumb navigation through the site.

Get these errors solved with our experts at digiSocial.

f) Blocked Content:

This content’s access is blocked from web spiders unintentionally or intentionally through the Robots.txt file, Robots meta tag, and Password protection.

How to Fix Related Errors:

  • Ensure that the content you like the web spiders to crawl not remains blocked through password protection.
  • Ensure that the content you like web crawlers to crawl not remains blocked with the robots.txt file.
  • Ensure that the content you like web spiders to crawl not remains blocked with the robot’s meta tag.

digiSocial will solve all of these issues for you with its team of experts.

g) Site Speed

Site speed indicates the time the pages of your site take to load. Determine the page loading time with the following metrics:

  • Fully Rendered- This metric measures the time needed to completely load your page’s all elements like images, buttons, scripts, videos, etc.
  • Document Complete- It measures the time needed to load a page so that a visitor can view it.
  • TTFB or Time to First Byte- It measures the time needed for the browser of the visitor to get a response’s first byte from your server after the visitor has requested a specific URL.

How to Fix Related Errors:

  • First, optimize the images and then upload them.
  • Minify JavaScript, HTML, and CSS.
  • Leverage your browser cache.
  • Use CDN or content delivery network for multimedia content (videos, images, and the like)
  • Enable HTML, JavaScript, and CSS’s GZIP compression.
  • Host the real estate website on a capable and robust server.

 digiSocial, being a technical SEO expert agency will take care of all of these for your real estate website. 

h)  Low-Quality Content

If your content is poorly-written, spammy, and thin, it’s called low-quality content. When such content is found on your site, web crawlers can decrease the budget for crawling your site significantly. Because search engine crawlers won’t waste their resources by crawling low-quality content.

How to Fix Related Errors:

  • Write all the content in the exact grammatically-right manner.
  • Never keep content that is thin on the site.
  • Don’t get engaged with activities relating to content spam such as spun content on the site.

Our efficient content specialists at digiSocial will fix these errors effectively.

i) Crawl Errors

A search engine’s bot makes an attempt to visit each page of your site through crawling. Crawl errors take place if a search engine fails to reach any of your site’s pages after trying. It includes a wide range of errors like Robots, Server, URL, and DNS errors. Mainly, crawl errors can be divided into two parts:

  • URL errors and
  • Site errors

How to Fix Related Errors:

  • Include and verify your site with Google Search Console and maintain continuous monitoring.
  • Fix all of the errors immediately with expert guidance.

Our experts at digiSocial will handle and fix all these errors with great care.

j) Broken Links

Web pages that users can’t access or found are called broken links. Sometimes, web servers will give a message indicating an error when any user makes an attempt to access such links. These are also called link rots or dead links. Some examples include Bad host, 400 Bad Request, 404 Page Not Found, Bad code, Bad URL, Timeout, Empty, and Reset.

How to Fix Related Errors:

  • Find easily the broken links in the dashboard of Google Search Console.
  • Fix all or the maximum of them with the exact expert guidance.

Solve these technical issues for real estate websites with the help of our expert team at digiSocial.

Read more here: Fixing broken links: Why they matter for SEO and how to find and fix them

2. Accessibility Errors:

Website Accessibility Errors

Accessibility is a website’s ability that it can be crawled by bots and human visitors. Technical SEO of your real estate website will begin with its accessibility. If search engine spiders can’t access your site, there won’t be any question of ranking it.

Take care of the following issues:

a) Noindex Tag

Generally, webmasters use this tag to prevent the indexing of your content that doesn’t have the intent of search engines.

How to Fix Related Errors:

  • Check your pages for no-index tags. When you find some pages with this tag ask your webmaster what is the cause of this.

Our specialists will solve these technical errors for your real estate website at digiSocial.

 b) Robots.txt File

This simple notepad file is uploaded to the root directory of your website hosting. It includes specific guidelines that are rules to either grant or deny access of specific crawler bot/s to specific areas of the site.

How to Fix Related Errors:

  • Type in your browser and check for robots.txt. If you can’t find any just create a plain TXT file or notepad file and upload that to your site’s root directory. Take expert help to find the default directives.
  • Check whether any parts of your site are blocked accidentally in the robots.txt file. When you find anything blocked, find out the reason. You can block any part of your site intentionally. But when the whole or part of your site is blocked accidentally that becomes a problem because that will be blocked for the crawlers too.
  • Ensure that JS and CSS files don’t remain blocked in your site’s robots.txt file.   

digiSocial will fix the above problems for you effectively.

c) Use of JavaScript

JavaScript is an interpreted and lightweight compiled language for programming with excellent functions.

How to Fix Related Errors:

  • Keep your website’s content in a simple HTML format that search engines can easily crawl. It shouldn’t be in JavaScript format.
  • Keep your website’s links in a simple ‘href” HTML format so that search engines can smoothly crawl. That shouldn’t be in JavaScript format.

At digiSocial our experts will take care of these issues for you.

d) Redirects

It’s a code of response that is executed on the server level. It informs both human visitors and web spiders that the requested URL is moved to another URL. Multiple redirects are there among the types of 300 redirects. The frequently used ones are permanent redirect or 301 and temporary redirect or 302.

How to Fix Related Errors:

  • Ensure that all of your permanent redirects use the exact 301 feature and not 304, 303, 302, and the like.
  • Ensure that the temporary redirect pages use the exact 302 temporary redirect code and not meta-refresh, JavaScript redirects, or 307s.
  • Ensure that 301 redirects directly point to the final URL and not redirect chains. The redirect chains can significantly decrease the link amount equity related to the final URL.  

At digiSocial we will handle all these issues with care. 

e) Use of Flash

Adobe Flash is used for the browser to display multimedia like graphical content and animations. Flash is applied in platforms like OWL and needs to be enabled in most browsers to show content properly.

How to Fix Related Errors:

  • Ensure that your website’s major portions such as buttons, links, navigations, and the like are not applied in Flash technology but in a simple HTML format so that the search engines can crawl.

Solve these issues with digiSocial fruitfully.

f) Use of iFrames

Mostly, iFrames are applied to embed specified content from one page such as a document, form, video, or a complete web page within a separate web page.

How to Fix Related Errors:

  • Ensure that your website’s content is in a simple HTML format so that search engines can crawl, not in IFrame form.

digiSocial will fix the above issues smoothly for your real estate website.

3.  Indexability Errors:

website Indexability Errors

Indexability is the ability of your website’s content to get included in the index of search engines. Sometimes, it means the number of URLs/pages of a site that get indexed in search engines. 

How to Fix Related Errors:

  • Check robots.txt files to whether they are configured correctly. Or Google won’t crawl or index your site.
  • Check the sitemap. It tells Google which pages are there on your site and how they are connected.
  • Ensure that your real estate website is mobile-friendly because Google introduced the “Mobile-First Index. Google’s Mobile-friendly test will help you check whether your site is mobile-optimized. Statistics say around 60 percent of all traffics comes from mobile phones now.

Fix all related issues with the expertise of digiSocial.

4.  Security Errors:

Security Errors have in your website

If your real estate website is unsecured, users won’t feel secure visiting it and Google won’t also rank it well. 

How to Fix Related Errors:

Ensure that your site is moved to HTTPS. Or, it won’t be signaled safe or secured by Google.

Solve all your real estate website’s security issues with digiSocial’s expert team.


Now, you must be sure about technical SEO for real estate websites in Bangladesh and other related issues. So, follow the best techniques for your real estate website and stay ahead of your competitors in this fiercely competitive niche. 

Hiring an SEO agency is easy when you know the consideration process. Before hiring read our latest guide on Things to Consider When Hiring an SEO Agency in Bangladesh. Hope it will help your real estate business.

Frequently Asked Questions

Technical SEO means keeping your site updated with the technical requirements of recent search engines to get better organic rankings. Some crucial components of technical SEO involve indexing, crawling, website architecture, and rendering. 

Well, the basics are not that tough to master, but the entire technical SEO process can be complicated and difficult to understand. 

Technical SEO includes any SEO tasks that are performed apart from the content part. On the other hand, on-page SEO involves everything that you will perform on each page of your site.

Leave a Comment

digiSocial Limited
Who We Are

We are digiSocial your own digital marketing partner in Bangladesh for building and growing your business.

Join our email list to get exciting offers and latest SEO News.

© 2022 digiSocial Limited. All rights reserved