The real estate business is well-established in Bangladesh. According to Bangladesh Bank, the housing finance demand in the fiscal year 2019-20 is BDT 1496 billion, which will be BDT 1,544 billion this year. You need to do SEO to get ahead of your competitors. SEO helps to create brand awareness by driving more organic traffic to your website when searched on Google.
If you are not clear about why you need to do SEO on your website this is the ultimate real estate SEO guide for you.
What is SEO?
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
How does SEO work for Real Estate Businesses?
Real estate SEO works by optimizing strategically targeted content for people looking for real estate businesses. The strategies help to drive more organic traffic and rank higher on the search engine result pages (SERP).
digiSocial’s strategy will help give your real estate business a considerable boost in SERP ranking.
Why is SEO important for realtors?
To promote yourself as a realtor you need to do SEO. SEO will help Google guide potential clients to your website when searching about realtors. It will help people find you in your area and with the help of an SEO expert, you will be on top of Google search rank.
Ultimate Real Estate SEO Step-by-Step Guide in 2023:
In this guide, you will know why real estate agency need SEO in Bangladesh.
If you read on you will know the step-by-step ultimate real estate SEO guide in 2023.
Search intent keyword
When a query is entered on a search engine, the keywords used are known as search intent keywords. Using keywords related to the real estate company will help clients find your website easily. To help get the top rank in Google search intent keywords is very important.
An SEO expert will find out the best search intent keywords related to the website. The best way to get organic traffic to your website and generate revenue. This is why real estate companies need to hire SEO service providers in Bangladesh.
SEO Friendly website
SEO friendly website is the best way to help guide clients to your website. If your website is not ranked at the top in Google then you need to do SEO. Hiring an SEO expert strategist will help with top ranking on search engine pages. The ultimate goal of an SEO-optimized website is to rank top so that you can drive leads and generate revenue.
Converting those leads to sales is done with innovative content; which we will see below. For competitive businesses like real estate SEO is the only saving grace. It creates more brand awareness and helps to promote the name.
Local SEO is becoming increasingly important in Bangladesh, as more people search for products and services online. By optimizing your website for local search terms, you can attract more local customers and drive regional traffic to your site.
The ultimate goal of local SEO is to outrank other businesses in the region on search engines, and this can be achieved by using specific tools to improve your website’s search engine ranking. In addition, listing your business on Google Maps can help potential customers find you more easily.
If you want to take full advantage of the growing local market in Bangladesh, investing in professional Local SEO Services is a must. With our help, your website can achieve a top 3 rank on search engines and capture the attention of your local audience.
Related: Local SEO Services for Small Businesses in Bangladesh
Mobile-friendly SEO Website
Mobile searches have increased exponentially over the years. Your website needs to be mobile-friendly as well. Faster loading time will drive organic traffic on mobile searches. Digital marketing agencies like digiSocial will help to guide you in this matter.
The website needs to be aesthetically pleasing as well. The best practice for not losing traffic is to make mobile-friendly website. Making a mobile-friendly website is a great way to attract local clients. In the real estate business, your local clients are your bread and butter. And attracting them to your website through mobile searches is to do mobile SEO.
When local searches plus mobile searches SEO are done then your organic traffic will increase to the rate you are satisfied.
Create content specific to real estate
Content is the most important aspect of a website. Without any content, your visitor won’t be able to know what your website is about. Creating high-quality content is the priority.
Making unique and quality content is the best way to drive organic traffic. Not tricking users with quality that is plagiarised is the best practice. The information you post needs to be true and to the point. This ensures that the user is not tricked into buying a false product or getting any wrong information.
Content also helps Google to determine what the website is about. According to the data you put in your content Google will put your website in front of the correct audience. Another reason for posting quality content is that Google determines dwell time to rank your website. Dwell time is the time spent from the SERP to your website to SERP again. If the dwell time is less or negligible then you will lose ranking in Google.
And lastly, following the E-A-T guideline is the best practice to follow when posting content. EAT means Expertise, Authority, and Trustworthiness. Google’s Search Quality Evaluator Guideline is a part of Google’s algorithm which determines the quality of the content. This is a very important guideline and must be followed to earn that top ranking.
Doing on-page SEO
Doing on-page SEO to boost your organic traffic to the website. It is done by optimizing the content of your website so that the users can find the website when certain keywords are searched. By optimizing the title tags, interlinking, content (as discussed above), and URLs.
The best SEO strategy for a real estate company in Bangladesh is doing on-page SEO as it will help to get your website in front of potential clients. On-page SEO is the best way to get the top ranking. It helps the searcher to get the most information about you from the first search result page. The oldest trick is to drive more traffic to your website.
On-page SEO also helps Google to crawl your website and determine which searchers will get your website information when searched. Interlinking is the best to let Google know more about your website which only helps it put your website in front of your client rather than your competitors. Using a real estate-related URL will also help your client and Google to find your website quickly.
Doing SEO Audit
The benefits of real estate SEO in Bangladesh are many but as SEO is a long-term process you need to be on top of it and get regular SEO audits.
SEO audits are the best way to know what your progress is regarding SEO. It is essentially a progress report telling what has been done and what should be done to get more on ROI (return on investment). This is why hiring an SEO agency in Bangladesh is the best practice as they would know what to do and how to do it. digiSocial is one the best digital marketing agency with data-driven SEO experts in Bangladesh.
When you hire an SEO agency they will do all the mentioned points and more. And in real state business, it is essential to do SEO so that you can beat the competition of real state business in Bangladesh. SEO audits are a good way to know if the proper time management is being done. With SEO audits you will be able to determine if the correct steps to drive more organic are being taken.
Listing your company in Google Business Profile
Google Business Profile is a good way to get your real estate business on the Google map. If you list your business in Google Business Profile then searchers will know what your business is about and where you are. In other words, it puts you on the map and that is the best way to drive organic traffic.
Imagine you search, for a “ real estate agency in Bangladesh” and your business doesn’t show in the result. Your competitor will get the business instead of you. If you had your business listed in GBP( google business profile) then the searcher would have known about your business. Creating more brand awareness is the goal of listing your business on major platforms.
Posting blogs about the business also helps Google to determine what your website is about. With high-quality content, you can mention why you are the best in the real estate business. By posting regularly you will be able to drive more organic traffic. This is how you create your real estate brand awareness.
You can post all the necessary information in the blog post. Posting about previous projects and upcoming projects is a good way to let clients know what is going on in the business. In the real estate business posting blogs by adding media files is the best way to promote the business.
A great way to let people know what your future projects will be about and what your plans are to provide the best experience for the clients.
Encourage your current clients and previous clients to post reviews. Testimonial from clients builds trustworthiness which will help to get future clients.
Pay special attention to negative reviews so that you will know which parts of your business have lackings. You must always be open-minded so that you have room to grow and prosper.
Keeping a review section on the website is the best SEO practice and that’s why hiring an agency to do this is ideal.
How is SEO used in real estate?
In the real estate sector, SEO can be used to improve a real estate agency’s website’s exposure, increasing the likelihood that prospective clients will find the agency when looking for homes or real estate services online. Real estate companies can utilize SEO to increase their internet presence in a number of ways, such as:
- adding relevant keywords to website content that potential customers are likely to utilize when looking for properties or real estate services
- producing interesting blog posts or articles of the highest caliber that give prospective customers useful information.
- constructing backlinks to the agency’s website from other trustworthy websites, which might assist the website’s search engine rankings.
- Utilizing local SEO strategies to increase the website’s visibility to prospective customers looking for homes or real estate services in the neighborhood of the agency.
Overall, SEO can help real estate companies expand their client base and increase their internet presence in order to develop their business.
How to hire an SEO agency for a real estate business in Bangladesh?
Do you want to hire an agency to do the SEO for you? Well before that, you need to keep in mind a few things. You should do your research, Google the company’s name, and check their credential. Checking out the website will give you an idea about their previous real estate projects which will help you to make an informed decision.
What to look for when hiring the Best SEO agency in Bangladesh?
- Understanding the history of the SEO agency.
- Knowing their process
- What kind of expectations do they have?
- Check their previous SEO work
- Ask About SEO auditing
- Are they committed?
- Ask questions
Read Our detailed guide on hiring an SEO agency in Bangladesh.
In this article, I have made the ultimate real estate SEO guide: why real estate agency need SEO in Bangladesh. If you go through this article you will know why you need SEO for a real estate agency.
This ultimate guide will help you to get various reasons why you need to do SEO for a real estate agency. Read on to know how to hire an SEO agency for a real estate business in Bangladesh.
Technical SEO is the most important aspect of a website. Finishing this article means You run a real estate agency website. Check out our most recent guide on Technical SEO for real estate websites.