Day by day, people are getting more attracted to social media platforms. Well, the scenario is the same all over the world. In such a situation, our country is also not lagging for sure, it has become digital Bangladesh after all. But as a businessman are you taking benefit of this situation?
Yes, you can utilize this situation to promote your business. For that, you need to post on social media at the right time when your audience is most likely to view your post. But what is the optimal times to post on social media in Bangladesh? Just read this article and get the answer.
Why is Posting on Social Media at the Right Time Crucial?
Well, you can call it an algorithm effect. Recency plays a major role here. The most recent posts will show up among the top search results than the posts published days or weeks before.
You can let your audience view and get engaged with your post by posting them at the right time. Thus, you can get the highest reach and engagement rate for your posts. But just posting social media posts at the right time won’t get you the maximum engagement rate and reach. You also need to give the best quality content that is helpful to your audience to answer their queries.
So, posting your posts at the best time on social media will help you get most of the viewers and the rest depends on your content quality.
Why the Best Posting Time Varies from Platform to Platform?
This difference is mainly because of the basic user types of different social media platforms. All social media platforms are not equally popular among people of all age groups. You need to know the basics of how different people use different platforms to know the reason for this difference in the posting times.
Let’s get an idea!
Facebook has a huge audience of various age groups, starting from school-going kids to old-aged people. So, the time of using this platform will vary a lot. You need to know who is your target audiences and why they are using the platform and select the posting time based on that.
Instagram is getting more popular day by day and most smartphone users use it anytime during the day when they are free and love to share photos or videos.
LinkedIn is a professional platform and most professionals of different age groups use it when they have less work pressure, breaks, or at any convenient time.
Twitter lets marketers interact with end potential customers conveniently. Mostly, people use it during breaks, commuting, and whenever find it suitable. This is also an audience-dependent platform like Facebook.
Pinterest is a social platform that people mostly use during their leisure hours for instance, while watching TV or having chats with near and dear ones in the evening.
YouTube is popular mostly among the young generation and also among some aged people. They love to use it whenever they like to listen to music, watch videos, and the like.
TikTok is mostly popular among Gen-Z i.e. teenagers and youth who are in their twenties. They can use it anytime, anywhere just to share a short video.
The above are most of the popular social media platforms in Bangladesh and you must have got some rough ideas about why your posting time will vary on these platforms.
Now, let’s get directly engaged in our main topic.
Best Times to Post on Social Media: At a Glance
|9 AM to 1 PM
|Wednesday and Thursday
|5 AM, 11 AM, and 2 PM to 3 PM
|Wednesday and Thursday
|7 AM to 8 AM, 12 PM, 5 PM to 6 PM
|Wednesday and Friday
|8 AM to 10 AM
|Thursday and Friday
|12 PM to 3 PM
|Friday and Saturday
|2 AM to 4 AM, 2 PM to 4 PM, or 1 PM to 3 PM (Friday) and 8 PM to 11 PM (Saturday)
|Tuesday and Thursday
|9 AM to 12 AM
|10 PM to 1 AM
The Best Time to Post on Facebook in Bangladesh
The best time of the day to post on Facebook: is 9 AM to 1 PM
Week’s best day to post on Facebook: is Wednesday
In case, you want to find out the best day to post on Facebook, you don‘t need to bear much hassle. Because nowadays Facebook offers suitable analytical tools that will help you to analyze your active audience’s behavior to find out Facebook’s best time to post based on your certain audience. Just schedule your posts easily using these tools.
When you’ll schedule your posts, you’ll like to test at different times. Now, these times will differ based on the audience you try to reach. Your Facebook marketing plans should go through some trial and error phases before you feel that you have synced with your exact audience and optimized your posts. You can try the following:
Trial#1: Share your content on Facebook only on the best two or three visiting days for a week. Now, compare these engagement rates with the historical records. Is it helpful to post only on the best days? If yes, follow this technique; if not, try another thing.
You can also try to post on the day before or after one of these best days because Facebook posts are likely to create engagement anytime ranging from a few hours to even after a day. Then, compare outcomes and make changes.
The next trial will be to experiment with the most suitable time of the day for a Facebook post.
Trial#2: Try posting your content during Facebook’s best times. Now, try posting a few hours ahead of the best time. Compare outcomes.
Keep in mind that these times are specific to your certain fan base and can fluctuate. They can even fluctuate from one month to another. So, often keep checking these times, trial, and optimize.
The Best Time to Post on Instagram in Bangladesh
The best time of the day to post on Instagram: 5 AM, 11 AM, and 2 PM to 3 PM
Week’s best day to post on Instagram: Thursday
Instagram is quite a popular social media platform nowadays. The suitable times when the audience likes to check in are pretty similar to Facebook. Suppose, people love to see posts or even share posts on this site during the morning hour. Again, they can feel like checking in during lunchtime, and during the late afternoon, they can again feel like having a break and checking in.
The days and times mentioned above are for small start-ups that are in their budding phase and have a small social network. If you want to build up your business growth as an established one, you need to develop supreme content that your audience will love to see.
The Most Suitable Time to Post on LinkedIn in Bangladesh
The best time of the day to post on LinkedIn: is 7 a.m. –8 a.m., 12 p.m. then 5 p.m.-6 p.m.
Week’s best days to post on LinkedIn: Wednesday and Thursday
LinkedIn’s working procedure is a bit different than the other social media sites because it attracts a little different niche audience. Mostly, LinkedIn is useful to professionals that seek guidance regarding career growth and networking facilities within their industry. Studies show that users are most likely to stay on this platform during office hours.
You will be happy to know that posting times won’t matter that much on LinkedIn. Here, the algorithm mainly emphasizes content that increases engagement. That’s why you can see a post on your news feed top that was posted a few weeks ago. It indicates that content marketers need to concentrate on creating supreme quality content to attract the B2B audience.
LinkedIn can be a suitable channel for B2B companies that want to get leads with organic posts. Here, applying B2B marketing means having a different thought and customizing your content according to the needs of your niche audience.
The Best Time to Post on Twitter in Bangladesh
The best time of the day to post on Twitter: is 8 AM to 10 AM
Week’s best days to post on Twitter: Wednesday and Friday
When you want your audience to get directly connected and engaged with you, Twitter can be one of the best choices for you. Ensure that you publish your posts during peak times or best hours to increase engagement. Twitter is one of the few platforms that display content to people chronologically. So, publish your content frequently on Twitter, or that will be lost in so much new content.
If you publish at the best time for Twitter posts, more people will see your post i.e. your followers and also others who are not your followers. You’ll get this extra reach when people comment, like, or retweet your post, as the post will then be displayed to the people who follow them.
You can also increase the audience reach by adding hashtags to the post, but just include two hashtags, not more than that. You can get the highest conversion rate on Twitter by engaging your followers with a social listening tool.
The Most Perfect Time to Post on YouTube in Bangladesh
The best time of the day to post on YouTube: is 12 PM to 3 PM
Week’s best days to post on YouTube: are Thursday and Friday
According to Datareportal YouTube has 34.40 million users in Bangladesh in early 2023. YouTube has a huge reach and there, video content demand is also high. So, you need to make YouTube a part of your marketing strategy. If you want to make your audience know that you have uploaded a video, ensure that you have some subscribers. For this, ensure that your viewers press the subscribe button during watching your content.
The most suitable time to release videos on YouTube is on the weekend eve specifically Thursdays and Fridays because subscribers are prone to watch videos during the weekend. So, publishing a post on a specific day will affect views, and making your ads viewed on specific days can also affect your marketing campaign when subscribers view your ads.
The Best Time to Post on Pinterest in Bangladesh
The best time of the day to post on Pinterest: 3 PM, 2 AM to 4 AM, 2 PM to 4 PM, or 1 PM to 3 PM (Friday) and 8 PM to 11 PM (Saturday)
Week’s best days to post on YouTube: Friday and Saturday
Now, around 445 million people are using Pinterest every month worldwide and this platform is becoming more popular day by day. They get ideas from here to apply in their buying decisions. Bangladeshi people are also using this platform to make their purchase decisions.
If you also belong to these 445 million people, try posting on Pinterest for your business promotion at the best times to attract more audience. From the above chart, you can see the best days to post on this platform are Friday and Saturday and the timing also varies on these two days. But there’s no hard and fast rule, this time can also vary based on your audience type.
Remember, avoid posting during working hours, as we have mentioned above, people mostly like to use it during the evening in a relaxed mood. So, if you post during office hours, you won’t get that many clicks from your audience or Pins.
Post appealing content with keywords in the description at the right time and use the Pinterest scheduling tool to get better results. Pinterest’s analytical tool is quite effective to track the behavior of your audience.
Most researchers say that the best time to post on Pinterest can be 9 PM, specifically on Saturdays.
The Best Time to Post on TikTok in Bangladesh
The best time of the day to post on TikTok: is 9 AM to 12 AM
Week’s best days to post on TikTok: Tuesday and Thursday
TikTok is a relatively new social media and has more than 700 million users worldwide. As mentioned above, it is popular among the generation. Bangladeshi youth is also taking part to set social medial trends and challenges on this platform. The influencers and creators on TikTok vary a lot and they have audiences with different demographics, this fact will help you a lot to choose the right time to post here.
TikTok has analytics to assist you to know the active hours of your followers. Ensure that you use a Pro Account to get the analytics and information about when your followers are most active, as well as engaged.
The Best Time to Post on Snapchat in Bangladesh
The best time of the day to post on Snapchat: 10 PM to 1 AM
Week’s best days to post on Snapchat: Every day
Snapchat is most popular among the youth, especially teens. The best part of promoting your business on this platform is that you can post every day on this platform. The users mostly use it at night. So, post on this platform at the mentioned times to get the best results.
Still, you need to do some research to see when posting will give you better results. Then you can take corrective actions based on the results.
Worst Times to Post on Social Media: At a Glance
|Before 7 AM and after 5 PM (every day)
|Saturday and Sunday
|From 1 AM to 5 AM
|Saturday, Sunday, and Monday
|1 PM to 6 PM
|Monday, Tuesday, and Wednesday
|Before 9 AM and after 5 PM
|Thursday, Friday, and Saturday
|12 AM, 1 AM, 6 AM, 4 AM, and 5 AM
|11 PM to 3 AM
|2 AM to 10 PM
Track Social Media in Google Analytics
All digital marketers are using Google Analytics now. It gives data that let them know the most suitable time to post on social platforms. Using it will let you can track the social networks’ traffic, on-page traffic, and device data.
Google Analytics lets you measure the ROI while running a social media campaign. It indicates the content performance on social media sites. Again, it gives you the conversion rate and sales information.
Let’s explore the Google Analytics using process.
1. Open an account on Google Analytics to have a tracking ID.
2. Generate a Google tag manager that lets you send data to those who don’t have coding knowledge.
3. Generate analytics tags to choose the data type you like to track.
4. Select social media to Google Analytics to track the key performance indicators.
5. Have the reports to get ROI and an idea of the result of your campaign.
6. Track the traffics coming from social media platforms.
7. Prepare a schedule to post on social media.
8. Review the report to improve the lacking.
Use Social Media Management Software
Marketers use Social media management tools and all are effortless to use. Below we are suggesting the top 8 Social Media Management Software that lets you maintain consistency when posting on social media.
2. Sprout Social
Recommended Reading: how to manage and monitor Social Media Marketing campaigns.
5 Tips to Find Your Best Time to Post on Social Media
According to the updated reports, 78% of companies confess social media strategies are useful for them. So you can try these tips to create a great impact on your brand.
1. Find the location of your target audience: If you know about the audience’s location, you can get an idea of when the target customer is active online.
2. Notice your active users: You can track the behavior information of your followers.
3. Know about your competitors: You can observe when your competitors post on social media and what type of content they post to increase the engagement rate.
4. Focus on quality, not quantity: Quality content increases the value of networking. So it is crucial to create valuable and meaningful content.
5. Make a posting schedule: What you post and when you post, just fix the times and days based on social media channels.
Final Words: Now, when you are confident about what is the best time to post on social media in Bangladesh, just post on your selected social media platforms at the right time and get your desired results. In case, you need any assistance please contact digiSocial and we’ll love to help you.