Statistic says that now the world has around 4.6 billion users on social media which are expected to rise to 5.85 billion by 2027. There were 49.55 million social media users in Bangladesh in January 2023. So, in whichever profession you are in or running a business, if you don’t have a social media presence, you are lagging for sure. But choosing from more than 200 social media platforms is quite a tedious task. Are you in a fix to decide which social media platforms to choose for your business promotion and monetization?
If yes, please read this article because we’ll discuss an ultimate guide to social media platform selection in Bangladesh here.
Social Media Platform Selection Guide
The total social media platform selection process can be divided into the following steps:
1. Target Your Audience:
At first, you need to target your audience. Because if you try to satisfy everyone, you’ll be satisfying none in the end. Know who is your product or service’s end users. You can prepare an audience persona to know more about your exact audience.
Consider some demographic factors like age, location, education, gender, income levels, habits, and preferences. Go through this article to get a better idea.
2. Research Your Competitors:
Get a clear concept of what your competitors are performing. You need to do it to figure out everything well for your business. Check the following things carefully:
- How long do they spend on a particular platform?
- How frequently do they post?
- Are they facing growth in their audience?
- What amount of engagement are they getting?
- How many followers do they have? (Ensure that you are considering the bots)
All the above steps will help you do the competitor analysis. You’ll check all these things to have an idea about how they are performing in the market. But it necessarily doesn’t mean that you’ll copy them. You’ll develop your content strategy and other strategies based on the idea in a unique way.
You can learn from their success, as well as, you can save yourself by having ideas from their failures.
Relevant Details: Few hacks to perform competitor research for social media.
3. Define Your Goals for Social Media Marketing:
Set goals for your social media marketing. You can have several types of goals such as reaching more audience, engaging your audience, attracting more audience to the website, increasing sales, or increasing brand awareness. Choose your goals carefully and consider that they should be smart i.e. specific, measurable, achievable, relevant, and time-bound. If your goals are smart you can measure the success of your social media marketing campaign easily, and reach your desired outcome.
4. Understand the Primary Objectives of Different Platforms:
Based on the goals for your social media marketing also try to understand the primary objective of the social media platforms. The following platforms are suitable for the following primary objectives:
Get New Audience: If you want to get new audiences YouTube, TikTok, Podcast, and others’ Facebook Groups will be perfect.
Nurture Audience- Instagram, Podcast, and Own Facebook Groups will be suitable for it.
Do Both of the Above- Use a Mixture of the above platforms
Grow Your Business- If you want to grow your business YouTube and TikTok will be the best options.
Monetization- If you want to make money quickly the following can be your options:
- YouTube- This platform gives you a huge opportunity to make money. It gives away 55% of all of its ad revenue. In 2021, it earned 28.8 billion from ad revenue and gave away $15.8 billion to the creators. Brand deals are also much more lucrative on YouTube.
- TikTok- It gives away creator funds but there are too many creators on TikTok, so the amount they pay is not that lucrative. Brand deals are also limited here.
- Instagram- It also gives you a limited way to make money.
- Twitter- It’s the worst way to make money.
- YouTube- It has a strong form of brand value and also helps your business to grow its brand value.
- Instagram- This creator-centric platform has great brand value and will also help to grow your business’s brand value.
- TikTok- This content-centric platform doesn’t have great brand value.
- Twitter- It has a good brand value, and can help your business to grow its brand value.
5. Figure Out Your Budget for Social Media Marketing:
You need to be realistic regarding your budget. If running your presence on social media is a part-time priority, you need to limit the platforms on which you’ll choose to be active. Set a budget so that you become clear about your executions. Thus, you won’t be disappointed, and you can run your social media marketing within your budget.
6. Determine the Type of Content You Want to Develop:
All social media platforms don’t support the same type of content. For instance, videos are for YouTube, short videos and images are for Instagram, lengthy written content is for Quora and Medium, and text content of 280 characters is for Twitter. The content type you like to develop and share will help you determine the type(s) of social media platform you need to choose. That’s why determine quickly which content type you want to publish.
Another important thing is that you need to determine in which way you can reach your audience the best. For instance, you may be good at writing or speaking, graphic designing, making motion videos, and the like. If you can write well, reach your audience with quality text content. Similarly, a graphic designer will reach the audience with quality designs, and a motion graphic designer will reach the audience with quality videos.
You will use a specific platform differently based on which you are best. For instance, a writer will use Instagram differently, which is mainly a site for sharing images. A writer will share images but that will be text-based not merely images.
To get more explosive ideas about user-generated content read this article: What is User-Generated Content in Social Media?
7. Find Out Which Social Media Platform Your Target Audience Use:
Here, you need to find out on which platform your audience spends most of their time. As per statistics, people use around 7.4 platforms on average. Preference for different social media platforms varies based on different age groups. For instance, younger age group people can have a Facebook account but they will spend most of their time on their Instagram or TikTik accounts.
Again, women prefer to use Pinterest more than men. So, please select your social media platforms that match your target audience’s demographics. It means if you have a business project for teenagers, consider using short videos on TikTok for promotion.
8. Experiment and Evaluate the Results:
There is no hard and fast rule that you need to stick to only one platform. You can experiment and see quick results that how your content is performing on different platforms. Test the following:
- Time cost: Check how much time you need to complete your content. Then check how much time you require to post it, and evaluate the outcome.
- Resource cost: How many expenses do you need to bear to create your content? Do you need to pay a writer or a video editor?
- Performance: How well your content is performing to reach your business objectives?
Based on the above tests, decide which platform is working best for you, and make corrective actions accordingly.
Learn more from here: How to Manage and Monitor Social Media Marketing Campaigns?
9. Determine the Ad Revenue:
Ad revenue is the money earned by a company from displaying advertisements on its platform or website. Advertisers pay the company for the opportunity to display their ads to the company’s audience, and the company keeps a portion of the revenue as profit.
Ad revenue can come from various sources, such as banner ads, video ads, sponsored content, and more. It is an important source of income for many businesses, particularly those in the media and technology industries.
The above steps discuss the social media platform selection technique. Now, you must have got your answer to the questions like-” how to choose the social media platform?” and “how to choose the best social media platforms for marketing?”
Social Media Platform Criteria
Some criteria will help you to select the best networking social media platform for your business. They are as follows:
- User Profiles
The top social media platforms have plenty of features to enhance your profile, still keeping it simple and uncluttered. So, you need to choose such social media platforms where you can share a lot of information about your business so that your clients can know a lot more about your business. At the same time, you can know various things about your prospects and clients and it makes it simpler for you to target your potential clients.
You need to look for people for various reasons on social media platforms. That’s why you need to select a platform where this search task is easier. For instance, search for a platform where you can search for people not only by their names but also by other things like educational institutes, interests, professions, companies, cities or locations, age groups, and the like.
Networking is another crucial aspect of social media marketing. You need to look for a platform where you have multiple networking attributes such as you can share your photos, tagging them, sending instant messages, commenting on posts, and getting other various notifications. Again, select platforms where you can join various communities, and groups and enhance your networking.
On the social media platform, you share several pieces of information. So, select platforms where your all information will be safe; you can limit the audience of your posts, get anti-spam protections, and block the users for their unethical behavior.
Now, you must have got a clear idea from this ultimate guide to social media platform selection in Bangladesh. So, select the most suitable social media platforms and utilize them to achieve your desired business goals. If you have any queries, please share them in the comment section, or need any assistance digiSocial is just a phone call away.